Innovations and technology seem to cover the milestones within days, not years anymore. People are trying to predict what’s going to happen next and how to benefit from it. Unfortunately, there is no way to get a crystal ball and see the future.
However, there are other ways to observe the trends, quite realistic ones. This is what we read, who we talk to and see advice from, where we get insights from.
The leaders are encouraging people to think big and pay attention to various trends instead of focusing on one thing. Smart speakers change the world, blockchain and social movements also do it but in different ways.
Many people observe the Amazon growth. This is already a phenomenon and people write books about it. This company has become the synonym of innovative commerce. Watching they conquer one niche after another is simply amazing. However, don’t forget to think how to profit from it as well. Since they bought Whole Foods, the grocery markets have become extremely nervous to see what’s going to change now. The changes are likely to influence much more than just the way people shop for groceries.
While the huge companies like Amazon are changing the world, another phenomenon that is the power of one person is growing fast. Influencers is a relatively new term but it clearly shows every person matters. These people set the trends and many brands have already figured it out and take advantage of that. It’s amazing how one person can change the audience’s comprehension of the things (brands, services, worldview, etc.).
Another trend that can be seen probably everywhere now is clientelling or personalization. There is basically nothing new about it. However, the modern society pays more attention to it every day, requiring special treatment and unique services. This trend decides whether the business is going to become popular or not.